Privacy Policy

Effective Date: September 25, 2025

This Privacy Policy explains how The Filtery (“Company,” “we,” “our,” or “us”) collects, uses, and shares your personal information when you visit or make a purchase from shop.thefiltery.com (the “Site”). By using our Site, you agree to the terms of this Privacy Policy.

Information We Collect

We collect two types of information:

  • Information You Provide to Us
    • When you make a purchase, register for an account, subscribe to our email list, or otherwise interact with the Site, we may collect your name, email address, billing and shipping address, payment details, and phone number.
  • Information Collected Automatically
    • When you browse the Site, we automatically collect information about your device and usage, such as your IP address, browser type, referring/exit pages, operating system, and date/time stamps.
    • We also use cookies, pixels, and similar technologies to understand how you interact with our Site, improve your experience, and serve relevant advertising.

How We Use Your Information

We use your information for purposes including:

  • Processing and fulfilling orders.
  • Communicating with you about your purchase, account, or inquiries.
  • Sending you marketing messages (if you opt in).
  • Providing targeted advertising and personalized content.
  • Analyzing usage to improve our Site, products, and services.
  • Complying with legal obligations.

Sharing of Information

We may share your personal information with:

  • Service providers and contractors who help us operate our Site and fulfill your orders (e.g., payment processors, shipping carriers).
  • Advertising partners to show you targeted ads on other websites based on your browsing activity.
  • Analytics providers such as Google Analytics to understand site traffic and performance.
  • Legal authorities when required to comply with the law or protect rights, property, or safety.

Sharing personal information for targeted advertising may be considered “sale,” “sharing,” or “targeted advertising” under certain U.S. state privacy laws. Depending on your location, you may have the right to opt out (see Your Rights below).

Cookies and Tracking

We use cookies and similar technologies to:

  • Recognize your browser or device.
  • Store your preferences and settings.
  • Enable shopping cart and checkout functions.
  • Provide analytics and measure site performance.
  • Deliver personalized ads.

You can adjust your browser settings to block cookies or alert you when cookies are being sent. Please note some site features may not function properly without cookies.

Advertising & Analytics

  • Google Analytics: We use Google Analytics and related advertising features (such as Remarketing, Display Network Reporting, and Demographics & Interests reporting). These rely on first-party and third-party cookies to collect data about your interactions with our Site. You can opt out through Google Ads Settings.
  • Facebook Advertising: As advertisers on Facebook, we may collect content or information from Facebook users in accordance with this policy and Facebook’s Data Use Restrictions.
  • Mediavine Advertising: Some of our advertising is served through Mediavine, which uses cookies and similar technologies to deliver personalized ads. For details about data collection by Mediavine partners and your opt-out choices, please visit Mediavine Partners.

Your Rights

Depending on where you live, you may have the following rights:

  • Access and Portability: Request a copy of the personal information we hold about you.
  • Correction: Request that we update or correct inaccurate information.
  • Deletion (“Right to Be Forgotten”): Request that we delete your personal information, subject to exceptions.
  • Opt-Out of Targeted Advertising / Sale of Data: You may opt out of targeted advertising or the “sale” of your personal information. If you visit our Site with a Global Privacy Control signal enabled, we will treat that as an opt-out request for that device/browser.
  • Restriction / Objection: In certain jurisdictions (such as the EU/EEA under GDPR), you may object to or restrict processing of your data.

To exercise these rights, contact us at support@thefiltery.com.

Data Retention

We keep your personal information for as long as needed to fulfill the purposes described in this policy, unless a longer retention period is required by law.

Children’s Privacy

Our Site is not directed to children under the age of 13, and we do not knowingly collect personal information from children. If we learn that we have inadvertently collected such information, we will delete it promptly.

Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices of these third parties, and we encourage you to review their privacy policies.

Data Security

We take reasonable measures to protect your information from unauthorized access, disclosure, or misuse. However, no method of transmission or storage is 100% secure.

Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a new “Effective Date.” Continued use of the Site after updates indicates acceptance of the revised policy.

Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us at support@thefiltery.com